Chido

A self-order kiosk experience for a Mexican street food restaurant: photo-led, quick to tap through, and full of personality.

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Chido kiosk welcome screen with the logo over a table of street food, prompting the guest to tap to start
Welcome
Chido kiosk screen offering two large buttons: dine in or take away, each with the corn mascot
Dine In / Take Away
Chido kiosk menu screen with a photo grid of starters, a category rail, and an order bar
Menu
UX/UI DesignKiosk DesignWireframing

How I Designed a Self-Order Kiosk for Chido

Chido is a Mexican street food restaurant, and the kiosk is the first thing a hungry guest touches. I designed the full ordering flow for a portrait touchscreen (1080 × 1920): from the welcome screen, through dine in or take away, to browsing the menu and customizing a dish, all in Hebrew and right to left, and all in Chido's loud, sunny brand.

Problem

Ordering at a busy counter is slow, and a long menu with sauces and extras is easy to get wrong. A kiosk has to be understood in seconds by a first time guest, with no staff to explain it, while still feeling like the restaurant and not like a generic checkout machine.

Solution

A short, photo first flow: a full screen welcome, one big choice between dine in and take away, a menu built around appetizing food photography, and a dish page where sauces and extras are picked by tapping pictures instead of reading options.

Approach

I started from grayscale wireframes to settle the structure and the tap order, then dressed them in the brand: warm paper textures, yellow outlined photo frames, and a corn mascot who shows up at the moments a guest needs a friendly nudge.


Information Architecture

Before drawing a single screen, I mapped the whole kiosk as a sitemap. A guest enters through the welcome screen, chooses dine in or take away, and lands on a main screen that fans out into six categories: starters, tacos, burritos, Con Amigos deals, desserts, and drinks. Everything else in the product hangs off that one screen.

  • Simple items go straight to the dish: starters, desserts and drinks are single taps, with a sauce choice only where the dish comes with one.
  • Tacos and burritos split in two: ready made options, or a build your own path that walks through tortilla, protein, topping, sauce, and a side dip, one choice per step.
  • Deals are guided: the Con Amigos bundles for three or six friends walk a guest through choosing tacos, burritos and drinks, and a "Fiesta" option routes big groups to talk to the restaurant.
  • One checkout for everything: cart, a suggestion pop up with starters and desserts, order summary with the option to edit dishes, name and phone, payment method, and the order confirmation.
Chido kiosk information architecture: from the welcome screen and dine in or take away to six menu categories, the custom build steps, and the checkout flow

User Scenario: Building a Custom Taco

To test the longest path through the kiosk, I wrote out a scenario for a guest who builds their own taco. It starts with a tap to order, then take away, taco, and custom taco, followed by five small choices: tortilla, protein, topping, sauce and side dip. The cart then offers a pop up with an extra, in this case nachos, before the order summary, name and phone, payment, and the confirmation.

User scenario flow for building a custom taco, from the order button through the build steps, cart, upsell pop up, order summary, payment, and confirmation

Structure & Wireframes

Before any color or photography, I built the flow as low fidelity wireframes on the same 1080 × 1920 canvas. That kept the conversation about hierarchy: what a guest sees first, where the thumb goes next, and where the order always lives.

  • One decision per screen: dine in or take away gets its own screen with two large buttons, so nothing competes for attention.
  • A menu with a clear rhythm: one wide featured card on top, a two column grid below, and a category rail running down the side so a guest can jump between sections without going back.
  • An order bar that never leaves: a persistent bar at the bottom holds the running order, a cancel link, and a single green button to pay.
  • Dishes that ask small questions: sauces and extras sit under the dish photo as tappable picture tiles, with the quantity and the add to order button pinned at the bottom.
Grayscale wireframe of the dine in or take away screen
Wireframe: Dine In / Take Away
Grayscale wireframe of the menu screen with a featured card, a grid, and a category rail
Wireframe: Menu
Grayscale wireframe of a dish page with a photo, description, sauce choices, and an add to order bar
Wireframe: Dish Page

The Ordering Flow

The final screens keep the wireframe structure and add the brand on top. The flow reads in five steps, from a guest walking up to the kiosk to a dish in the order.

From Welcome to Dish

Chido welcome screen over a table of street food
1. Welcome
Dine in or take away choice screen
2. Dine In / Take Away
Menu screen with photo grid and category rail
3. Menu
Nachos dish page with sauce choices and an add to order bar
4. Dish Page
Havana corn dish page with sauce choices and an add to order bar
5. Another Dish

Design Decisions

  • Food photography leads: every item is a large, yellow outlined photo with its name and price underneath, so a guest orders with their eyes first and reads second.
  • Big, unmistakable buttons: dine in and take away are two full width green buttons with the mascot sitting at a table on one and walking off with a bag on the other, so the choice is understood even before the words are read.
  • Right to left from the ground up: the layout, the category rail, prices and the order bar are all mirrored for Hebrew, while the English tagline stays in the brand's display type.
  • Pictures instead of option lists: sauces are picked from small photo tiles, and extras like cheddar are a single tap, so customizing a dish never becomes a form.
  • A language switch within reach: a small globe sits in the corner of the entry screens for guests who prefer another language.
  • The total is always visible: the order bar and the dish page bar keep price, quantity and the next action in the same place on every screen.

Brand & Visual Identity

The identity is retro and playful: a chunky, rounded wordmark in sunshine yellow with a deep green shadow, a script tagline, and a corn mascot in sunglasses who appears in several poses across the interface. Warm paper texture sits behind the menu, and the food photography leans on green tile and gingham cloth, so the screens feel like a street food counter and not a template.

#FDB101 #2A5E21 #F1E0C7 #F5EEE4
Chido corn mascot character sheet: side, front three quarter, and back views

The Poster

The identity also works in a single ink. This poster strips everything back to one green on warm paper: the wordmark, the script tagline arched over a walking mascot with a drink, halftone bands top and bottom, and small print lines like "Made fresh daily" and "Good vibes only" to set the tone.

Chido poster in one green ink: the corn mascot walking with a drink under an arched Mexican Street Food tagline, above the Chido wordmark

On the Kiosk

To check how the flow feels at real size, I placed the screens on freestanding ordering kiosks: a tall portrait display, with the card reader and receipt printer underneath. Side by side, the welcome, menu, and dish screens read as one continuous flow.

Chido ordering flow shown on three self-order kiosks: welcome, menu, and dish page

What I took away

A kiosk is a first impression, not a form: the same order can feel like a chore or like the start of a meal, and the brand, the photography, and the mascot are what set the tone.

Design for the thumb and the queue: big targets, one decision at a time, and a total that never disappears keep the flow fast for someone standing up with people waiting behind them.

Wireframes earn their keep: settling the structure in grayscale first let the brand and the photography go on top without reopening the layout.

Thanks for reading!